1. Choosing the venue: 5 criteria that make the difference
The venue is the most structuring decision of the project. Here are the 5 criteria to examine in order of importance.
Criterion 1: accessibility. The venue should be less than 90 minutes by public transport from your headquarters. Beyond that, you lose half a day to travel and the enthusiasm fades before arrival. Also check step-free access (PRM) if you have employees concerned.
Criterion 2: technical capacity. The site must be able to accommodate your set-up (marquee, toilet units, catering, parking). Check the nature of the ground (meadow / car park / slab), the slope (max 5%), the anchoring constraints, the electrical supply available.
Criterion 3: aesthetics and imagination. The venue must tell a story. A vineyard estate, a château, a nature park, a reconverted industrial wasteland, an organic farm: each creates a different imagination. Choose in keeping with your strategic message.
Criterion 4: availability and cost. Exceptional venues are booked 6 months to 1 year in advance. If you start late, your options narrow. The hire cost ranges from 0 € (free venue) to 15,000 € (premium landmark venue).
Criterion 5: weather flexibility. Do you have an indoor plan B in case of a storm? Does the venue allow you to sheet over or add heating if the weather turns? This is a point most organisers underestimate.