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Crystal Tent
Light-filled events, venues with a view
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Product launch tent hire
A bespoke structure, set up and taken down by our teams. Free quote within 24 h.
Marketing activation
— Product launchEvent brief
Marketing activation
Tent hire
Product launch
A product launch calls for strong staging: the product must be the central element and the tent must act as a stage. Orangery, crystal tent and bamboo marquee are our favourite formats — they catch the eye without competing with the product on show. A product launch is a strategic moment for a company: it is where the press writes its headlines, where partners form their judgement, where VIP clients decide whether or not to extend their commitment. The staging is not an aesthetic detail: it shapes the memory your market will keep of this event. A well-staged launch is still talked about 18 months later; a poorly produced one, even with an excellent product, fades in 3 weeks. For B2B marketing and communications teams, our offer covers the whole process: staging design with your agency, choice of format (transparent orangery for a natural-glasshouse effect, premium marquee for a confidential closed setting, stretch tent for a contemporary signature), coordination with your staging manager, integration of reveal devices (blackout curtains, retractable LED screens, rotating podiums), management of the press welcome (dedicated entrance, media kit, Step & Repeat wall) and institutional coordination if elected officials attend. Everything is calibrated confidentially, with an NDA if needed, for the most sensitive launches (tech, automotive, luxury).
- Typical guests
- 80 to 400 people
- Duration
- Evening or full day
- Format
- Demo + cocktail + press
- Key use
- Product staging
Typical use cases
New range launch◆Pop-up showroom◆Press presentation◆National roadshow◆Brand activation
Our recommendation
For a product launch, the orangery or crystal tent bring natural light that enhances the product. The bamboo marquee creates a more narrative atmosphere for nature/craft brands. Pagoda tents in a gallery are ideal for travelling exhibitions.
Worth keeping in mind
Coordinate early with your agency or production: layout, capture management, press constraints, photocall. A poorly positioned structure can ruin the entire press photo.
Structures we offer
The structures we offer for a product launch
Quickly compare the most relevant formats for this type of event.
Capacity
Which structure for which headcount?
The right setup depends first on the number of guests expected. Here are our recommendations by headcount band for a lancement de produit.
CapacityScenarioRecommended structures
01
80 – 150 guests
Intimate launch for press + influencers
Crystal tent 8×15m or orangery 9×15m — product at the centre, smooth flow.
02
150 – 300 guests
Multi-audience launch with demonstrations
Orangery 12×21m or marquee 12×18m — demo + press + cocktail areas.
03
300 + guests
Large-scale launch event
Marquee 15×30m — on quote with a technical and staging survey.
Indicative budget
Price ranges for a lancement de produit
These ballpark figures include the structure, the setup and the takedown. The final quote depends on the venue, the options and the season — a tailored reply within 24 h.
Launch for 100 guests — orangery
5 000 – 9 000 €
- Orangery 9×15m
- Full flooring
- Scenographic lighting + product spots
- Setup/takedown
Launch for 250 guests — marquee + crystal tent
12 000 – 22 000 €
- Marquee 12×21m + crystal tent 8×12m
- Flooring + lining
- Scenographic lighting
- Toilets
These ranges are indicative. Transport costs are added according to distance. The detailed quote is free, with no obligation, provided within 24 h.
Réalisations
Réalisations récentes across France
Un aperçu concret de nos installations, du dîner privé aux événements à forte capacité.
01
Enclosable stretch-tent wedding at the château
Voir l'installation
crystal walls
02
Floral crystal-tent wedding
Voir l'installation
160 guests
03
Port de Béthune opening under pagoda tents
Voir l'installation
3 units
04
Folding gazebos at the Mécamax circuit — Yamaha
Voir l'installation
16 stands
05
Lit evening under pop-up gazebos — château
Voir l'installation
180 guests
06
Orangery reception — venue with character
Voir l'installation
120 guests
07
Grand banquet under an arched marquee
Voir l'installation
250 guests
08
Twin-pitch reception
Voir l'installation
100 guests
09
Lounge evening under a lycra sail — patio
Voir l'installation
60 guests
Client case
Examples of lancement de produit we have set up
New cosmetics range launch — Paris
180 press + influencer guests, product demonstration + cocktail.
- Capacity
- 180 guests
- Duration
- Evening + press day
- Format
- Marketing activation
Setup
Orangery 12×18m, branded vinyl flooring, product spot lighting, photocall, press area.
Preparation
Product launch checklist — 7 key points
The points to settle ahead of a lancement de produit so it goes off without a hitch.
01
Storytelling and staging
The product is the hero — the structure should serve, not compete.
02
Photo/video capture
Coordination with photographers/videographers: angles, light, backdrop screen.
03
Guest journey
Welcome → demo → cocktail → press — a smooth flow is crucial.
04
Branding
Logo on the canvas, branded vinyl floor, light gobos, photocall.
05
Press area
Quiet interview zone, capture point, press kit.
06
Standing dinner cocktail
Central bar, food islands, themed tasting to suit the product.
07
Strict weather plan B
A launch cannot be postponed — the structure is non-negotiable.
100+
events set up per year
24 h
guaranteed quote response
23
types of structure
100 %
setup & takedown included
Our team supports event organisers across France with a complete tent hire offer lancement de produit. A product launch is a staging event: the product must be photographed, handled, presented to the press or to clients with an impeccable visual environment. The crystal tent, the silhouette tent and the bamboo marquee are the structures most used to create premium scenography that showcases the product without competing with it visually. We operate across the whole country, with teams that can be mobilised quickly to coordinate the setup, the access and the technical equipment. For an outdoor wedding, a corporate cocktail reception or a private reception, we size the structure, the guest flow and the technical options (flooring, lighting, heating, lining) to deliver a result that is durable, clear and consistent with your budget.
Why hire a tent for lancement de produit
Hiring a tent for a product launch lets you create a controlled environment: managed lighting for photo and video, suitable acoustics for speeches, signage consistent with the brand and a secure visitor journey.
The chosen structure becomes a communication element: a crystal tent for a presentation in full light, a silhouette for a modern, minimalist line, a bamboo marquee for an eco-premium positioning.
Our offer for lancement de produit
For a product launch, we steer you towards the crystal tent (full transparency, flattering panorama), the silhouette tent (clean, modern lines), the bamboo marquee (high-end natural aesthetic) or mixed structures combining pagoda tents for the welcome and a main tent for the presentation.
The scenographic equipment covers event flooring, technical lighting (LED, spots, bars), product display plinths, brand signage, photocall, lounge furniture and a dedicated press area.
For launches with recording and broadcasting (press, social media, live streaming), we coordinate the installation with the production team to factor the technical needs into the layout plan from the outset.
Prices and budget for lancement de produit
The price of a product launch is generally higher than that of a standard event because of the level of scenographic requirements and the precision of setup required. The structure represents one part of the overall budget, which also includes scenography, entertainment and production.
We price on a quote basis after scoping the creative brief and confirming the technical constraints (capacity, duration, equipment). Premium configurations in a crystal or silhouette tent are positioned at the high end of the range.
For a tent hire service lancement de produit in France, you receive a full estimate within 24 h including delivery, setup, takedown and logistics coordination.
Setup, installation and logistics
Our teams handle the installation and delivery across the whole country, with a precise schedule agreed in advance with your reception venue.
Setup for a product launch is scheduled 1 to 2 days before the event with a technical test of all the scenographic equipment and visual sign-off by the creative or the agency in charge.
For press launches with tight timing (interview slots, photo windows, video sequences), we provide on-call technical support for the duration of the event to step in if anything unexpected arises.
Related guides
Planning your lancement de produit: our practical guides
Recommended reading to frame your project, anticipate regulations and compare offers.
Product launch
Product launch: 7 event ideas
Press day, VIP party, road show, immersive experience: seven proven formats to turn your product launch into a memorable moment.
Read the article
Opening
Corporate opening: complete guide
Protocol, officials, press, staging: the complete method to organise a memorable professional opening.
Read the article
Technical
Electricity and generator for an event under a tent
Power assessment, choosing and sizing the generator, distribution and electrical safety for an event under a tent.
Read the article
Dedicated adviser
A dedicated project manager for your project lancement de produit
Confirm the feasibility, the installation schedule and the technical constraints of your site. Reply within 24 h, with no obligation.
Design your event in 3D
Compose your tent and its layout, with an instant interactive plan.
How it works
Let's build your event in 3 steps
01
Étude & repérage
On analyse votre terrain, votre jauge et les contraintes d'accès. Pas de devis à l'aveugle, pas de mauvaise surprise sur place.
02
Sélection & devis sous 24 h
On valide la structure, les options et un planning clair. Devis détaillé — transport, montage et démontage inclus.
03
Montage la veille, démontage après
Nos équipes installent avant l'arrivée des invités, démontent une fois l'événement terminé. Le jour J vous appartient.
FAQ
Everything to know before hiring a tent for a product launch
8 targeted answers to prepare your product launch project: capacities, prices, regulations, logistics.
The orangery and crystal tent are the go-to formats: their transparency brings natural light that flatters the product, and the 'bright glasshouse' effect creates a photogenic stage. The bamboo marquee works very well for nature/craft brands.
Yes, and it is recommended. The photocall is usually placed at the entrance, in front of a branded backdrop or a product display. We provide the power supply, spot lighting and an even floor for the portraits.
En haute saison (mai à septembre, surtout pour les mariages), nous recommandons de réserver 4 à 6 mois à l'avance pour avoir le choix complet du catalogue. En basse saison ou pour les événements corporate, 4 à 8 semaines suffisent généralement. Pour les projets urgents, nous évaluons les disponibilités au cas par cas et envoyons un devis détaillé sous 24h avec un plan d'exécution réaliste.
Notre catalogue couvre tous les formats : tente verrière et verrière cathédrale (prestige signature), orangerie (prestige grand siècle), chapiteau de 5 à 20 m de large, tente stretch nomade (tente berbère) de 50 à plus de 500 m², tente cristal transparente, tente silhouette (sailcloth), chapiteau bambou, tipi de réception, tente vélum, tente arquée, pagodes modulaires (3×3 m à 6×12 m), barnums, tentes pliantes, tentes rooftop, structures sur pont boisée, auvents, ainsi que hangars démontables, tentes de stockage et grands volumes pour les usages B2B. Capacité d'accueil de 20 à plus de 2 000 personnes.
Nous intervenons dans toute la France, avec une couverture prioritaire sur les grandes agglomérations (Paris, Lyon, Bordeaux, Marseille, Nantes, Strasbourg, Toulouse, Lille, Nice…) et leurs périphéries dans un rayon de 50 km. Le transport et la coordination logistique sont intégrés dans chaque devis, sans frais cachés.
Oui. Nos prestations incluent systématiquement la livraison, le montage sécurisé par une équipe de techniciens professionnels, et le démontage en fin d'événement. Le devis détaille les trois postes séparément pour une lecture claire. Chaque étape est planifiée en amont avec votre lieu et vos prestataires (traiteur, décorateur, DJ).
En ordre de grandeur, comptez entre 15 et 40 € HT/m² pour la structure installée selon la gamme. Un événement privé de 80 à 120 personnes se situe généralement entre 2 000 et 5 500 €, un projet corporate de 150 à 250 personnes entre 4 500 et 12 000 €, et un grand événement type festival au-dessus de 12 000 €. Le tarif final dépend du type de structure, de la durée, des options (plancher, éclairage, chauffage) et de la saison.
Pour un événement de 100 invités, les fourchettes habituelles sont : 1 800 à 3 800 € pour un cocktail debout (80-110 m²), 2 500 à 6 000 € pour un repas assis sous chapiteau (120-150 m²), 3 500 à 8 000 € avec piste de danse et bar (150-180 m²), et 4 000 à 10 000 € pour une tente transparente premium. Le tarif inclut structure, transport, montage et démontage. Les options (plancher bois, éclairage, chauffage, habillage textile) sont chiffrées séparément.