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Crystal Tent
Light-filled events, venues with a view
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Product launch tent hire
A bespoke structure, set up and taken down by our teams. Free response within 24 h.
Marketing activation
— Product launchEvent brief
Marketing activation
Tent hire
Product launch
- Typical guests
- 80 to 400 people
- Duration
- Evening or full day
- Format
- Demo + cocktail + press
- Key use
- Product staging
Typical use cases
New range launch◆Pop-up showroom◆Press presentation◆National roadshow◆Brand activation
A product launch calls for strong staging: the product must be the central element and the tent must act as a stage. Orangery, crystal tent and bamboo marquee are our favourite formats — they catch the eye without competing with the product on show. A product launch is a strategic moment for a company: it is where the press writes its headlines, where partners form their judgement, where VIP clients decide whether or not to extend their commitment. The staging is not an aesthetic detail: it shapes the memory your market will keep of this event. A well-staged launch is still talked about 18 months later; a poorly produced one, even with an excellent product, fades in 3 weeks. For B2B marketing and communications teams, our offer covers the whole process: staging design with your agency, choice of format (transparent orangery for a natural-glasshouse effect, premium marquee for a confidential closed setting, stretch tent for a contemporary signature), coordination with your staging manager, integration of reveal devices (blackout curtains, retractable LED screens, rotating podiums), management of the press welcome (dedicated entrance, media kit, Step & Repeat wall) and institutional coordination if elected officials attend. Everything is calibrated confidentially, with an NDA if needed, for the most sensitive launches (tech, automotive, luxury).
Our recommendation
For a product launch, the orangery or crystal tent bring natural light that enhances the product. The bamboo marquee creates a more narrative atmosphere for nature/craft brands. Pagoda tents in a gallery are ideal for travelling exhibitions.
Worth keeping in mind
Coordinate early with your agency or production: layout, capture management, press constraints, photocall. A poorly positioned structure can ruin the entire press photo.
Structures we offer
The structures we offer for a product launch
Quickly compare the most relevant formats for this type of event.
Capacity
Which structure for which headcount?
The right setup depends first on the number of guests expected. Here are our recommendations by headcount band for a lancement de produit.
CapacityScenarioRecommended structures
01
80 – 150 guests
Intimate launch for press + influencers
Crystal tent 10×12m or orangery 9×15m — product at the centre, smooth flow.
02
150 – 300 guests
Multi-audience launch with demonstrations
Orangery 10×25m or marquee 10×20m — demo + press + cocktail areas.
03
300 + guests
Large-scale launch event
Marquee 15×30m — on quote with a technical and staging survey.
Indicative budget
Price ranges for a lancement de produit
These ballpark figures include the structure, the setup and the takedown. The final quote depends on the venue, the options and the season — a tailored reply within 24 h.
01
Launch for 100 guests — orangery
Estimated budget5 000 – 9 000 €
- Orangery 9×15m
- Full flooring
- Scenographic lighting + product spots
- Setup/takedown
02
Launch for 250 guests — marquee + crystal tent
Estimated budget12 000 – 22 000 €
- Marquee 10×25m + crystal tent 10×10m
- Flooring + lining
- Scenographic lighting
- Toilets
These ranges are indicative. Transport costs are added according to distance. The detailed response is free, with no obligation, provided within 24 h.
Réalisations
Réalisations récentes across France
Un aperçu concret de nos installations, du dîner privé aux événements à forte capacité.
01
Enclosable stretch-tent wedding at the château
Voir l'installation
crystal walls
02
Floral crystal-tent wedding
Voir l'installation
160 guests
03
Port de Béthune opening under pagoda tents
Voir l'installation
3 units
04
Orangery reception — venue with character
Voir l'installation
120 guests
05
Grand banquet under an arched marquee
Voir l'installation
250 guests
06
Twin-pitch reception
Voir l'installation
100 guests
07
Lounge evening under a lycra sail — patio
Voir l'installation
60 guests
Client case
Examples of lancement de produit we have set up
Paris
New cosmetics range launch
180 press + influencer guests, product demonstration + cocktail.
- Capacity
- 180 guests
- Duration
- Evening + press day
Setup
Orangery 10×20m, branded vinyl flooring, product spot lighting, photocall, press area.
Preparation
Product launch checklist — 7 key points
The points to settle ahead of a lancement de produit so it goes off without a hitch.
01
Storytelling and staging
The product is the hero — the structure should serve, not compete.
02
Photo/video capture
Coordination with photographers/videographers: angles, light, backdrop screen.
03
Guest journey
Welcome → demo → cocktail → press — a smooth flow is crucial.
04
Branding
Logo on the canvas, branded vinyl floor, light gobos, photocall.
05
Press area
Quiet interview zone, capture point, press kit.
06
Standing dinner cocktail
Central bar, food islands, themed tasting to suit the product.
07
Strict weather plan B
A launch cannot be postponed — the structure is non-negotiable.
100+
events set up per year
24 h
guaranteed quote response
24
types of structure
100 %
setup & takedown included
Our team supports event organisers across France with a complete tent hire offer lancement de produit. A product launch is a staging event: the product must be photographed, handled, presented to the press or to clients with an impeccable visual environment. The crystal tent, the silhouette tent and the bamboo marquee are the structures most used to create premium scenography that showcases the product without competing with it visually. We operate across the whole country, with teams that can be mobilised quickly to coordinate the setup, the access and the technical equipment. For an outdoor wedding, a corporate cocktail reception or a private reception, we size the structure, the guest flow and the technical options (flooring, lighting, heating, lining) to deliver a result that is durable, clear and consistent with your budget.
Why hire a tent for lancement de produit
Hiring a tent for a product launch lets you create a controlled environment: managed lighting for photo and video, suitable acoustics for speeches, signage consistent with the brand and a secure visitor journey.
The chosen structure becomes a communication element: a crystal tent for a presentation in full light, a silhouette for a modern, minimalist line, a bamboo marquee for an eco-premium positioning.
Our offer for lancement de produit
For a product launch, we steer you towards the crystal tent (full transparency, flattering panorama), the silhouette tent (clean, modern lines), the bamboo marquee (high-end natural aesthetic) or mixed structures combining pagoda tents for the welcome and a main tent for the presentation.
The scenographic equipment covers event flooring, technical lighting (LED, spots, bars), product display plinths, brand signage, photocall, lounge furniture and a dedicated press area.
For launches with recording and broadcasting (press, social media, live streaming), we coordinate the installation with the production team to factor the technical needs into the layout plan from the outset.
Prices and budget for lancement de produit
The price of a product launch is generally higher than that of a standard event because of the level of scenographic requirements and the precision of setup required. The structure represents one part of the overall budget, which also includes scenography, entertainment and production.
We price on a quote basis after scoping the creative brief and confirming the technical constraints (capacity, duration, equipment). Premium configurations in a crystal or silhouette tent are positioned at the high end of the range.
For a tent hire service lancement de produit in France, you receive a full estimate within 24 h including delivery, setup, takedown and logistics coordination.
Setup, installation and logistics
Our teams handle the installation and delivery across the whole country, with a precise schedule agreed in advance with your reception venue.
Setup for a product launch is scheduled 1 to 2 days before the event with a technical test of all the scenographic equipment and visual sign-off by the creative or the agency in charge.
For press launches with tight timing (interview slots, photo windows, video sequences), we provide on-call technical support for the duration of the event to step in if anything unexpected arises.
Related guides
Planning your lancement de produit: our practical guides
Recommended reading to frame your project, anticipate regulations and compare offers.
Product launch
Product launch: 7 event ideas
Press day, VIP party, road show, immersive experience: seven proven formats to turn your product launch into a memorable moment.
Read the article
Opening
Corporate opening: complete guide
Protocol, officials, press, staging: the complete method to organise a memorable professional opening.
Read the article
Technical
Electricity and generator for an event under a tent
Power assessment, choosing and sizing the generator, distribution and electrical safety for an event under a tent.
Read the article
Dedicated adviser
A dedicated project manager for your project lancement de produit
Confirm the feasibility, the installation schedule and the technical constraints of your site. Reply within 24 h, with no obligation.
How it works
Let's build your event in 3 steps
01
Étude & repérage
On analyse votre terrain, votre jauge et les contraintes d'accès. Pas de devis à l'aveugle, pas de mauvaise surprise sur place.
02
Sélection & réponse sous 24 h
On valide la structure, les options et un planning clair. Devis détaillé — transport, montage et démontage inclus.
03
Montage la veille, démontage après
Nos équipes installent avant l'arrivée des invités, démontent une fois l'événement terminé. Le jour J vous appartient.
FAQ
Everything to know before hiring a tent for a product launch
8 targeted answers to prepare your product launch project: capacities, prices, regulations, logistics.
The orangery and crystal tent are the go-to formats: their transparency brings natural light that flatters the product, and the 'bright glasshouse' effect creates a photogenic stage. The bamboo marquee works very well for nature/craft brands.
Yes, and it is recommended. The photocall is usually placed at the entrance, in front of a branded backdrop or a product display. We provide the power supply, spot lighting and an even floor for the portraits.
In peak season (May to September, especially for weddings), we recommend booking 4 to 6 months ahead to have the full choice of the catalogue. In low season or for corporate events, 4 to 8 weeks is generally enough. For urgent projects, we assess availability case by case and send a detailed response within 24 h with a realistic execution plan.
Our catalogue covers every format: glass marquee and cathedral glass marquee (signature prestige), orangery (grand-style prestige), marquee from 5 to 20 m wide, nomadic stretch tent (Berber tent) from 50 to over 500 m², transparent crystal tent, silhouette tent (sailcloth), bamboo marquee, reception tipi, velum tent, arched tent, modular pagoda tents (3×3 m to 6×12 m), pop-up gazebos, folding tents, rooftop tents, decked-platform structures, canopies, as well as demountable halls, storage tents and large-span structures for B2B uses. Capacity from 20 to over 2,000 people.
We operate across the whole of France, with priority coverage of the major conurbations (Paris, Lyon, Bordeaux, Marseille, Nantes, Strasbourg, Toulouse, Lille, Nice…) and their outskirts within a 50 km radius. Transport and logistics coordination are included in every quote, with no hidden costs.
Yes. Our services systematically include delivery, secure setup by a team of professional technicians, and takedown at the end of the event. The quote breaks down the three items separately for a clear reading. Each step is planned in advance with your venue and your providers (caterer, decorator, DJ).
As a rough guide, expect between 15 and 40 € excl. VAT per m² for the installed structure depending on the range. A private event of 80 to 120 people usually sits between 2,000 and 5,500 €, a corporate project of 150 to 250 people between 4,500 and 12,000 €, and a large festival-type event above 12,000 €. The final price depends on the type of structure, the duration, the options (flooring, lighting, heating) and the season.
For an event of 100 guests, the usual ranges are: 1,800 to 3,800 € for a standing cocktail reception (80-110 m²), 2,500 to 6,000 € for a seated meal under a marquee (120-150 m²), 3,500 to 8,000 € with a dance floor and bar (150-180 m²), and 4,000 to 10,000 € for a premium transparent tent. The price includes structure, transport, setup and takedown. The options (wooden flooring, lighting, heating, fabric lining) are quoted separately.